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Idaho Ranks 10th in Most Popular States to Move to, According to U-Haul Migration Data

January 20, 2025

Boise, Idaho, continues to shine as a city of opportunity and growth, even as recent U-Haul migration data shows a slight shift in Idaho’s popularity. Ranked 10th on U-Haul’s list of most popular states people moved to in 2024, Idaho’s drop from 6th place last year raises questions about the state’s evolving appeal. Despite this change, Boise remains a standout destination for residents and investors alike.

Boise’s Steady Growth


During the COVID-19 pandemic, Boise became a magnet for people seeking a better quality of life. The city’s affordability, vibrant economy, and access to stunning natural landscapes attracted many from states like California and Washington. This migration surged Boise’s population, fueling a booming housing market that investors quickly capitalized on. While the pace of growth has moderated, the core factors that make Boise appealing remain unchanged.


A Balanced Economy for Long-Term Investment


Boise’s economic foundation is diverse and resilient, contributing to its continued attractiveness. Key industries like technology, healthcare, and manufacturing thrive in the area, offering stable job opportunities and fostering a growing workforce. The city’s pro-business climate and relatively low operating costs ensure a favorable environment for both residents and investors.


Growth Drivers: Innovation and Connectivity


Boise’s ongoing appeal is bolstered by significant investments in innovation and infrastructure. For example, Micron’s $15 billion fabrication plant, expected to bring 2,000 jobs, underscores Boise’s emergence as a tech hub. Similarly, planned airport expansions aim to improve connectivity, opening the city to new markets and making it an even more attractive destination for professionals and businesses.


The city’s open land and geographic flexibility provide room for growth, while its lifestyle offerings—from outdoor recreation to excellent schools—help attract top talent. These developments signal a promising future, particularly for investors seeking stable, long-term returns in a city poised for sustainable growth.


Why the U-Haul Ranking Matters


U-Haul’s annual migration report provides a unique lens through which to view Boise’s growth. A drop in ranking doesn’t necessarily signal waning interest but rather reflects a more measured pace of relocation. The initial COVID-era rush has given way to steady, sustainable growth, underscoring Boise’s enduring desirability for families, retirees, and professionals.


What Does This Mean for Investors?


Boise’s housing market remains a lucrative option for investors. Despite the migration slowdown, property values and rental rates are supported by strong demand. Idaho’s landlord-friendly laws and tax benefits further enhance its appeal. Investors who take a long-term view will likely find that Boise’s fundamentals—economic stability, quality of life, and affordability—ensure continued growth.


Moving Forward: The Path for Boise


While Idaho’s dip in U-Haul’s rankings may prompt reflection, it’s crucial to remember that Boise’s story is one of sustainability and resilience. The city’s allure lies in its balance of natural beauty, economic opportunity, and livability—qualities that attract those looking for a place to call home and a wise place to invest. The challenges of managing infrastructure growth, affordable housing, and the absence of a top professional sports team are balanced by the city’s incredible potential and exciting future.


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